Welcome!

Activate the SOLE of your brand.

Jason Trovela

Subscribe to Jason Trovela: eMailAlertsEmail Alerts
Get Jason Trovela via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Jason Trovela

Common items are becoming "smarter." IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events. You‘ve probably heard of the Internet of Things by now, and if you haven't, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming "smarter." IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events. IoT isn't only limited to the brick-and-mortar world though, as benefits are even being seen by cattle farmers in the agriculture industry, where IoT sensor m... (more)

5 Ways To Drive Foot Traffic Around Big Events & Holidays

Super Bowl LI is in the books. On February 5th, Tom Brady led the New England Patriots to an exciting overtime, against-all-odds win over the Atlanta Falcons, 34-28. If you spent any time on social media over that weekend, you probably noticed the enormous buzz big events like the Super Bowl generate online. These events are practically holidays, and as such, they create an atmosphere of excitement and camaraderie. It goes without saying that big events call for big celebration, and with any party, someone’s got to be in charge of coordinating and shopping. This is the optimal ti... (more)

Dealing the Winning Hand: How to Maximize the Design of Your Casino

We all have a desire to make it big; it’s human nature. Gambling just might be the quickest way to get there. In today’s world, you don’t even need to visit a casino to find a machine that will take your money; slots are now becoming commonly found in places like airports, gas stations, bars, even embedded in exercise equipment. But, there’s just something about the casino experience that keeps us coming back. The major component driving foot traffic to casinos is the exhilarating allure of the win. As Melissa Price, the Senior Vice President of Gaming for Caesar’s Entertainment,... (more)

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show. Make Your Trade Show Exhibit Pop Trade shows are attended by thousands of people, each interacting with dozens of different exhibitors all competing to be the one they’ll remember. How do you push your br... (more)

Buy a Red Door and Paint it Black: How Music Affects Consumer Purchasing In-Store

In our day-to-day activities, music can play an important role in “getting us through it.” A student uses calm, relaxing jazz as a study aide for an exam, while a delivery driver’s head bobs along to “Born to Be Wild” to pass the time on the road, and a retail store use Christmas music to lightly entertain shoppers while they get their holiday shopping done early (or last minute). Music has been proven to have attributional benefits, such as raising IQ levels, relieving anxiety, or promoting a social atmosphere. The effect music has on the mood of its listeners is impactful, whet... (more)